Strategy sits at the heart of everything we do here at Zoetic Agency.
We provide our clients with pragmatic direction and purpose around their communications using a proprietary planning process called Zoom, which takes into consideration all facets of owned, earned and social media.
What is the purpose of your organisation, and why should we care?
What audience do you serve? Who makes up your designated core audience groups, or communities?
What do you want to be known for? What conversations do you want to lead, or be part of? What topics do you want to ignite around?
This is just the tip of the communications iceberg, but you get the idea. It’s really easy to do ‘stuff’ – to tweet, update Facebook, send out press releases (what?), write blog posts or publish videos to YouTube. But if you haven’t got a roadmap that the powers-that-be have bought into, in all likelihood you’re just making noise, or worse, sending out mixed messages about your brand.
As a general rule, our Zoom planning involves one or more workshops, depending on the complexity of your business and the number of stakeholders who need to be included in the process.
The process also requires research – often done via desktop, but sometimes face-to-face or via phone.
And listening. What’s happening on the social web that may impact our positioning and how we communicate with the external world?
Who is this service for?
Pretty much anyone, whether you’re a personal brand-based business, a tech startup, a fast-growing company or a multi-headed enterprise ‘beast’.
Bottomline, if you’re not fully integrating your owned, earned and social media efforts and planning them as one, you’re leaving a heck of a lot opportunity on the table. At worst, as alluded to above, you’re probably confusing the marketplace. And you’re sure as heck are probably not deriving the optimum value from your efforts.
Hit us up!
We can chat further. You can find our contact details here.