At Zoetic, we might be super bullish on the use of social media and content marketing for PR but that doesn’t mean we don’t believe in the power of good ol’ fashioned media relations (even though the way we do media relations is a lot different to five or so years ago).
Our media relations services include:
- strategic planning;
- story development;
- preparation of media materials;
- media liaison and monitoring.
Importantly, we strongly believe media relations today – part of the earned media remit – is best optimised when partnered with an organisation’s strategic use of owned and social media.