The explosion of social channels and online publishing platforms has lifted up the PR and marketing industry and slung it head-first into the virtual turf.
In days gone by, getting your message out en masse was pretty straightforward, albeit expensive if paid advertising was factored in. But that’s not the case any more.
Advertising is not as effective as it once was as the public continues to source its news and information from all manner online channels. Today, everyone is a media channel and thus potentially influential.
At Zoetic Agency we believe in the power of building relationships with key influencers within specific industries (versus short-term transactional ‘influencer marketing’); thus, our services are based around facilitating this process, from identifying and building rapport with bona fide influencers on behalf of our clients through to developing and entering into mutually beneficial arrangements that work for both parties.