microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand
Examines the rise and rise of a new breed of entrepreneur who is leveraging the Internet and social media technologies to build their personal brand and grow their business on a global scale. The central tenet of the book is based around the emergence of what I call ‘micro mavens’, these are entrepreneurs who have developed their own media platform and built their personal brand via social media, as well as grown significantly- sized businesses literally from the comfort of their own home or for some, on the road somewhere. BUY ON AMAZON
The Social Executive: How to Master Social Media and Why It’s Good for Business.
Social media is not about social media. It’s about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book’s easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. BUY ON AMAZON