Dionne and I decided to Facebook live stream the recording of our PR Leads podcast this morning. The episode focuses on where we see PR heading and why we have set up Zoetic Agency the way we have.
We’ve both done Facebook Live personally before, but this was the first time we’d done it as a duo. Call it ‘walking our talk’, or ‘eating our own dog food’. We’re huge advocates of doing more with less when it comes to content marketing for PR. Reimagine your content in different ways. Create content once, but spread across various channels where possible (and when it makes sense to do so).
For example, this one discussion we streamed live on Dionne’s Facebook page, which we promptly shared on our Zoetic Agency Facebook Page (you can like or follow our Facebook Page here). Once the podcast is published on Podbean (our hosting platform), it will automatically be syndicated via RSS to iTunes plus the Zoetic Agency blog.
Plus we’ve shared various snippets via our respective personal and business social media channels, including LinkedIn and Twitter. Not bad coverage for a 20-minute conversation!
Regarding Facebook Live …
It was terrific to see people engaging in real-time so we’ve decided we are going to record PR Leads in this way every time (also known as ‘building a rod for our own backs’)
Dionne assures us that next time her hair won’t be sticking out! It’s certainly something I need to be aware of for my good self as well.
We look forward to chatting with you then!