At Zoetic Agency, we are strong believers in harnessing the power of owned, earned and social media to create impact in business and positively influence public behavioural change.
But only when integrated and used strategically, with passion and purpose, over the longer term.
We contend that a solid and active foundation of human-powered owned, earned and social media communications builds brand visibility, influence, trust, advocacy and leadership – or what we call the ‘5 VITAL Signs of PR’ – and makes all other marketing communications activities work that much harder.
Indeed, we’ve always thought this way but in today’s information-overloaded social world, where people are switching off promotional noise like never before, this theory carries even more weight.
Are you giving them a reason to listen to you when they could be swapping barbs with mates on Facebook, or scouring Twitter for coverage of that morning’s big news event?
PAVING THE ROAD TO RECOGNITION: This is where integrated owned, earned and social media – powered by humans – comes in!
If people already know who you are and what your brand stands for, if they like and trust your company’s leadership and internal experts, then your advertising and direct marketing activities will stand a better chance of cutting through and resonating with people.
But if the market is not ‘massaged’ in advance of your more promotional activity, if you’re not visible or open and connected with the community in which you serve, then expect the road to recognition to get even more challenging as time goes by.
Our entire approach here at Zoetic Agency revolves around helping our clients to build and reinforce the ‘5 VITAL Signs of PR’ – visibility, influence, trust, advocacy and leadership – using a strategic combination of media and influencer relations, social communications and content marketing.
Anything else is just window dressing.