Zoetic Agency is content-driven public communications firm based in Collingwood, Melbourne.
We exist to help our clients build visibility, influence, trust, advocacy and leadership in the marketplace or community in which they operate through the judicious (and creative) use of owned, earned and social media.
We’ve built Zoetic Agency from the ground up specifically to meet the considerable communications challenges facing businesses and organisations in today’s empowered digital-first marketplace.
While our people have extensive backgrounds in traditional public relations, we are totally focused on – and up-to-the-minute with – content marketing and social media as they pertain the PR and communications.
Our social media and content marketing service offerings are wholly foundational to our business.
We have not simply ‘bolted them on’ because we see them as extra revenue earners; rather, these are areas we are truly bullish (and passionate) about. The respective bodies of work published by agency principals Dionne Lew and Trevor Young across the social web over the past 10 years is ample evidence of our core belief in the power and effectiveness of social media and content marketing in communications today.
This is what differentiates us in the marketplace – our unparalleled knowledge and understanding of social media and content marketing for PR and how these elements work effectively with – and, importantly, add value to – an organisation’s earned media activity.