Zoetic Agency is a strategic communications firm specialising in helping businesses, organisations and individuals build visibility, influence and trust in the marketplace using a combination of owned, earned and social media.
Trevor’s background is in agency. He has worked in senior roles for some of Australia’s biggest PR firms and was also a co-founder of Spark Communications Group, a marketing PR consultancy that worked for major blue-chip brands such as Foster’s, CUB, Coles, Ford, NAB, Optus, Cadbury, Schweppes, FlyBuys and ANZ Bank.
More recently he was Director of Strategy & Innovation for Edelman Australia.
Dionne has significant in-house experience, having spent six years as Director of Corporate Communications at VicRoads where she led the marketing, communications and design, media, web and online engagement teams with matrix management responsibilities for a 70-strong team statewide.
VicRoads won over 42 awards (predominantly in road safety marketing) and was cited by the Auditor General in 2012 for effective use of non-traditional media and carefully planned communications strategy.
Dionne has an acute understanding of government having represented organisations at the Cabinet & Ministerial level and played a leading role in the development of Gov 2.0 at a Federal and State level in my roles with VicRoads, VicRoads International, V/Line, Australia’s National Competition Council and the West Australian Department of Transport.