Tell your story.
Grow your audience.
Build your brand & your business.
Zoetic Agency helps businesses, organisations and individuals strategically leverage owned, earned and social media to build recognition and reputation in the marketplace in which they operate.
POWERED BY HUMANS
Zoetic Agency's founder TREVOR YOUNG is an experienced PR and communications practitioner, author and speaker. He has an extensive track record in content marketing and social media, having blazed a path in new media since 2007 when he established his popular blog, PR Warrior.
He is ably supported by a talented team of professional journalists, videographers and designers.
From the Zoetic Knowledge Hub
- PR LEADS 18: Recruitment trends in PR and communications
- 8 ways business leaders can help humanise their corporate brand
- Taking a multidimensional approach to content-driven public communications
- How to leverage the power of content to strategically build visibility for your business or personal brand
- The power of owned media (and why you should be taking content-first communications seriously)
- Content Marketing for PR: What sort of impact do you want to have?
STRATEGIC COMMUNICATIONS WITH CONTENT & SOCIAL AT THE CORE
We believe organisations should use owned, earned and social media to become their own media channel.
This allows them to talk to their audiences directly, rather than having to rely solely on media gatekeepers.
With over 2 billion people using social media, knowing how to navigate and cut through is vital.
But we also understand the importance of the media, and where it fits into the bigger picture of communications.
- The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… […]
- How to turn an event into several months’ worth of content for your businessIt’s great to blog, create podcasts and publish videos to YouTube. But don’t forget the power of ‘old school’ physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker. Events such as these are in themselves content, and therefore have… […]
- The importance of developing a culture of content in your organisationFor an organisation to effectively become its own media channel, it’s important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team – everyone should have the chance to contribute ideas for stories that help build and reinforce an organisation’s external narrative. This is… […]