It's easy to get distracted in today's noisy social world. Are you giving your audience sufficient reason to take any notice of your brand?
Zoetic is a content-driven public communications agency. We specialise in helping businesses, organisations and individuals build visibility, influence and trust in the marketplace.
POWERED BY SENIOR PROFESSIONALS
Zoetic Agency's founders DIONNE LEW and TREVOR YOUNG are two of Australia’s most experienced PR and communications practitioners.
But they are far from old school operators! Both have extensive track records across digital PR, social media and content marketing, having collectively blazed a path along the new media landscape since the mid 2000s. This is over and above their vast experience in the more traditional aspects of public relations practice including communications planning, media and influencer relations, sponsorship leverage and crisis and issues management.
From the Zoetic Knowledge Hub
- 014 Why social and content should be at the heart of today’s modern PR agency
- 013 Digital skills for PR and communications pros (part 2)
- FACEBOOK LIVE – where is PR heading?
- What impact do you want to make with the content you produce?
- Growing decline in trust presents huge opportunities for savvy organisations
- 3 ways journalists can help brands get the edge in their content efforts
At Zoetic Agency we are philosophically aligned to the content-first (owned media) approach to communications. We are massive believers in brands becoming their own media channel and have structured our service offering to help our clients do just this.
- 014 Why social and content should be at the heart of today’s modern PR agencyIn this episode Trevor Young and Dionne Lew explain why they set up a content-driven public communications firm, Zoetic Agency, and provide a glimpse into where they see the world of PR heading. They discuss why they have placed social and content at the heart of their new agency rather than bolting them on as ‘nice-to-haves’, plus […]
- 013 Digital skills for PR and communications pros (part 2)Social media strategist Sally Falkow recently published an infographic entitled ‘15 Digital Skills for PR and Marketing’. In this episode of PR Leads - part 2 of a conversation on this topic - Trevor Young and Dionne Lew discuss the remaining nine of Sally’s list of skills, digging in with some detail as to why these new […]
- 012 Digital skills for PR and communications pros (part 1)Social media strategist Sally Falkow recently published an infographic entitled ‘15 Digital Skills for PR and Marketing’. In this episode of PR Leads - the first for 2017 - Trevor Young and Dionne Lew discuss the first six of Sally’s list of skills, digging in with some detail as to why these new skill-sets are important […]
INCREASE YOUR REACH & INFLUENCE THROUGH SOCIAL & EARNED MEDIA
Social courses through our veins here at Zoetic Agency and touches everything we do. Equally, we're bullish on the power of media and influencer relations. It's how you put them all together (along with owned media) that counts.